Swati Paliwal

Digital Marketing Consultant, India

My Story

Hey, I am Swati and I decided to start my own consulting firm because I wanted to challenge the typical rhythm (bordering on stagnation) gripping the digital marketing landscape in India.

My forte’ is consulting, creating & implementing digital marketing plans for startups & new businesses. My love for marketing, learning new things and challenging the mundane way of doing any task drove me to this field.And of course I have completed certifications and have good amount of experience in the field as well .

The overly cluttered universe of the internet is like a Map with every company having a destination they want their customers to reach. Marketing is the machine, which creates pathways on this map and guides the customers to reach the destination& take action. I am simply the driver of this machine!!

My work is to drive results for the clients with loads of differentiating elements. As I have already mentioned, I Love to Challenge the Mundane!!

Swati Paliwal
MBA (Marketing): SCMHRD
Certified Digital Marketing Master: Digital Vidya

What I Do

I understand client requirements and prepare a unique plan customized for the client with elements from all digital marketing modules.

  • 1

    Understand the business objective of the clientdrive sales, online branding, lead generation etc.

  • 2

    Comprehend the challenges financial, time constraints, competition etc.

  • 3

    Create a marketing plan SEO, e-mail campaign, Facebook strategy etc.

  • 4

    Implement the plan targets & timeline

  • 5

    Share Result conversions

  • 6

    Maintain & Refine

Social Media Marketing

  • Facebook Marketing
  • Twitter Marketing
  • Instagram + LinkedIn + YouTube + Google Marketing
  • Online Reputation Management

Search Engine Marketing

  • Pay Per Click Management
  • Google Display Network (GDN)

Search Engine Optimization

  • On page optimization
  • Off page optimization
  • Online reputation management

Email Marketing

  • Analytics & Creative Services
  • Dissemination to targeted audience
  • Full Campaign Management

Web Design

  • Concept, Ideation & Wireframe
  • User Experience (UX) & User Interface (UI) for web app
  • WordPress & Ecommerce Websites
  • Campaign Landing Pages

Branding & Communication

  • Brand identity Design
  • Marketing Collaterals Design

Why work with me?

Having worked with famous brands like Idea Cellular Limited, Flipkart etc. I have specialized in building online brands right from strategizing, planning, execution, online brand management, UI creation& consulting; and overall digital presence management.

In this overly complicated world of digital marketing, where vulnerable customers tend to get confused by the proposed solutions, I focus on educating my customers about the solutions that I propose. I also try and break it down so that the customers know what they are paying for and why is it valuable.


  • It was eye-opening to work with Swati and see the elaborate and thorough analyses she performed after we ran a test Facebook ad campaign. I can see how insights like these would improve results tremendously.

    • Josh - LightUp
  • Swati worked on our email marketing campaigns.
    I was skeptical initially as to the value output but it turned out to be brilliant. She generated so many leads for us and in a business sphere that is really not aligned with digital avenues.

    • Anil Kumar Gupta - Managing Partner, SBM


06APR // Facebook Marketing Facebook School of Social Standing

It is common knowledge that Facebook was started by Mark Zuckerberg to provide an interaction platform to Harvard students. The more I use Facebook and analyze the performance of regular organic posts, the more I feel like I am back in school competing against peers for something that I have now started to call a high “Social Standing”. Mark Zuckerberg was a student...

24MAR // Digital Marketing 5 Mthys About 1st Job

The day I received my 1st employment letter was a very proud moment for me and my family. I’m not trying to be negative but I really feel that 1st job is overhyped pretty mush like most of the 1st's in a person's life. To list down the 5 most common bubbles around the 1st job that eventually burst with time let me start with the most common...


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